Can policy makers really decide where you live?

When you’re looking for a new place to live, it’s easy to focus on location, price or layout - and not give much thought to politics or policy. But believe it or not, the decisions made by policymakers can have a big (and often positive!) impact on your rental options.

While no one’s telling you exactly where to live, the choices available to you- especially in the rental market- are shaped by the support and vision of government initiatives. In fact, many of the improvements we’re seeing in renting today are a direct result of these decisions, particularly through the rise of Build to Rent (BTR) homes.

Build to Rent homes are designed from the ground up with renters in mind. They’re not converted flats or one-off landlord properties—they’re purpose-built communities that offer modern living, professional management and flexible tenancies.

Government policies- like planning reform, investment incentives and recognising Build to Rent’s role in tackling housing shortages, have helped this sector flourish. As a result, renting in the UK is being reimagined into something more secure, high-quality and customer-focused.

Build to Rent homes aren’t all the same, and that’s a good thing. Whether you're a young professional, growing family, downsizer or digital nomad, there’s something for you. The sector has evolved to offer a wide variety of homes to match the lifestyles and priorities of today’s renters.

One of the most exciting developments is the rise of “amenity-light, affordable” Build to Rent. These homes ditch the luxury extras to focus on what really matters: well-designed spaces, lower rents and long-term peace of mind. You still get professional management, secure leases, and a sense of community- without paying for perks you might not need.

Let’s be honest: renting hasn’t always had the best reputation. Inconsistent landlords, unclear contracts, slow maintenance- it can be frustrating. But Build to Rent is changing that.

Thanks to government backing and a fresh approach from developers, BTR homes are raising the standard across the board. Here’s what you can expect from many developments:

• On-site maintenance and 24/7 support

• Flexible, transparent tenancy agreements

• Thoughtfully designed, energy-efficient homes

• Welcoming shared spaces and regular community events

It’s renting, but better- designed to make your life easier and more enjoyable.

At Love to Rent, we’re proud to champion this new way of renting. We’re not just another property portal, we’re a dedicated platform for professionally managed Build to Rent homes. Whether you care about sustainability, affordability, community or convenience, we help connect you with homes that match your values and lifestyle.

With detailed listings, helpful tools, and a curated focus on quality rental homes, Love to Rent makes it easier than ever to discover your next home, and feel confident in your choice.

 

Policy may not pick your postcode, but it’s definitely helping to make renting a more positive experience. Thanks to the right support, Build to Rent is giving more people across the UK access to better homes and better living. And with Love to Rent, finding the right one for you is just a click away.