The big shift in renting: Why more people are choosing Build to Rent
- 26th Feb 26
Forget the old stereotypes. Build to Rent isn’t just about high-end city apartments with rooftop pools and concierge desks. Today, it’s a fast-growing housing option designed for real life. For families, professionals, couples, pet owners and anyone looking for a better renting experience.
Across the UK, more renters are moving away from traditional private landlords and discovering the benefits of professionally managed Build to Rent communities. So what’s driving this shift?
Let’s take a closer look.
What’s changing in the rental market?
The UK Government has set ambitious plans to deliver 1.5 million new homes by 2029. At the same time, demand for rental homes remains high. But the shape of the rental market is changing.
Recent reports show that around a third of private landlords have either sold properties or are trying to sell. Tax changes, tighter regulations and economic pressures are making traditional buy-to-let less attractive.
For renters, this can mean:
- Uncertainty around tenancy renewals
- Homes being sold unexpectedly
- Varying levels of property management and maintenance
As the traditional private rented sector reshapes, Build to Rent is stepping in to offer something different and increasingly appealing.
Build to Rent is growing, and it’s not just in cities
Investment in Build to Rent continues to rise, with a strong focus on single family housing (SFH), modern rental houses in suburban locations.
Why the shift towards houses and suburban communities?
- Remote and hybrid working, means more people want extra space and gardens.
- Families are looking for high-quality rental homes outside busy city centres.
- There’s been a shortage of professionally managed rental houses in suburban areas and Build to Rent is filling that gap.
This isn’t just about apartments anymore. It’s about creating long-term rental neighbourhoods designed for modern living.
It’s about service, not just the building
One of the biggest differences renters notice when moving to Build to Rent is the level of service.
Instead of dealing with individual landlords or letting agents, residents have:
- Dedicated on-site management teams
- Faster maintenance responses
- Clear communication
- Professional, consistent standards
Research shows that the customer experience is now one of the biggest drivers of success in the Build to Rent sector. It’s no longer just about the physical property, it’s about how residents feel living there.
In other words, renting is becoming more like a service and less like a transaction.
What modern renters really want
Renters today aren’t just looking for four walls and a roof. They want flexibility, quality and a sense of stability. Especially those balancing careers, children or lifestyle changes.
Here’s what’s attracting people to Build to Rent:
Longer, more secure tenancies - Greater stability, particularly important for families who want to settle into schools and communities.
Pet-friendly living - Many developments actively welcome pets, sometimes with dedicated pet areas and facilities.
Useful amenities - From co-working spaces to on-site gyms, amenities are designed around how people live today.
Better value overall - While headline rents can sometimes be higher, many residents feel they’re getting more for their money, thanks to included services, maintenance, amenities and community events.
A real sense of community - From resident events to shared spaces, Build to Rent developments are designed to help neighbours connect. That “human touch” makes a big difference.
Why this matters
The move from traditional private renting to Build to Rent isn’t just a trend, it reflects changing expectations.
People want:
- More security
- More consistency
- More transparency
- Better service
- Homes designed for long-term renting
As more landlords exit the market and renters look for stability, Build to Rent offers a modern alternative that prioritises both quality homes and the experience of living in them.
The bottom line
Build to Rent isn’t just about shiny new buildings. It’s about raising the standard of renting.
For many renters, it means:
- Fewer surprises
- Faster support
- Clear communication
- Spaces designed for real life
As the rental market continues to evolve, it’s no surprise that more people are choosing a renting experience built around them, not just the property.
Why more renters are choosing Build to Rent
- Greater security
- Professional management
- Faster maintenance
- Pet-friendly policies
- Designed for long-term renting
Start the search for your new Build to Rent home today.
FAQ Section
What Is Build to Rent? Build to Rent (BTR) refers to homes specifically designed and professionally managed for long-term renting, rather than being owned by individual private landlords.
Is Build to Rent more expensive? While rents can be higher, many residents feel better value is delivered through included services and amenities.
Is Build to Rent good for families? Yes, particularly single-family rental homes in suburban locations offering gardens and longer tenancies.
Why are landlords leaving the private rental sector? Tax changes, regulation and economic pressures have led many landlords to sell properties.